Thursday, March 08, 2012
The KONY 2012 Campaign
The last few days I have begun to notice the name "Kony" appearing in various places. I have to admit that I didn't know what this "Kony" was all about. I thought it must either be some sort of fashion brand or fragrance or something of a political campaign. This morning I came across a video from the organization Invisible Children that explains the campaign. The video is about 30 minutes long but is worth taking time to watch.
Joseph Kony is a rebel warlord in Uganda that has been responsible for kidnapping and conscripting some 30,000 children to fight in his LRA (Lord's Resistance Army). This guy is about as bad as scumbags come. The Kony 2012 campaign is based on the idea of making Kony famous so that the international pressure to find him and bring him to justice won't let up. The video explains this idea more so I won't go into that much detail here. I will say that the campaign worked in raising my awareness. I watched the video this morning with my son Ezra.
My initial thoughts are that this is a good cause to back because it is not simply anti-war in an abstract way but rather focused on a specific situation with a specific plan. The strategy to make Kony famous is quite creative as well by turning the tables on this wicked leader.
What do you think?
Is this a worthy cause?
Is this a good strategy to take or does making him famous send the wrong message entirely?
If you disagree then what would you propose to do to deal with Kony?